Writing for social media is the key skill set providers need to bring to the table to successfully serve marketing, branding and “new media PR,” clients. Writing for social media is a specialty.
Writing well is essential as the foundation for creating appealing content for business owners, artists, authors and other clients. That’s the core skill. Included in the “new media” skill “set” is the ability to write for social media. Click here Indian smm panel for likes.
When you’re in business you must sell. Even when your business is non-profit, an independent project or your own employment career, you’re in the process -the business- of selling. Writing for social media is no different.
Although best practices approach social writing as a function of electronic relationship-building, this writing must still, ultimately sell. Today’s over-informed consumers demand direct interaction. You must connect with and relate to them on their terms on their turfs. This is WHY you must engage in social networking communications -for the benefit of your customer- and this is WHY these social communications must sell, for the benefit of YOU.
Writing for this new environment involves a savvy combination of copywriting plus expertise, familiarity and credibility with the social networks, or inside the “social space.”
This simply means that first the writer must have strong skills writing copy which in this context is entirely different from journalistic skills, academic or literary mastery. And, “grammar don’t matter.” Copywriting means sales writing. This is the rare and mighty ability to persuade and sell from the printed page.
In addition, not only does the social writer need to know his way around Facebook, Twitter, Linkedin; have an established YouTube channel AND keep up with each new social phenomenon, but he needs to also be visibly present in the social networking space as proof.
WRITING FOR PRESENCE: Social Media Engagement
When it comes to social media, written messages need to keep coming. You need to become and stay engaged in social conversations with your audiences -who are ultimately prospects and customers- throughout your social networks. The more consistent writing delivered, the stronger your presence. This gives you social credibility. The good
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